Oasis reunite for Adidas Originals’ “Original Forever” campaign. Discover the Liam and Noel tribute, pop-up stores, and new Live 25’ gear.
Oasis reunite for Adidas Originals’ “Original Forever” campaign. Discover the Liam and Noel tribute, pop-up stores, and new Live 25’ gear.
The campaign, titled “Original Forever,” is a tribute to Liam and Noel Gallagher, two British icons and their lasting connection to Adidas. The ad comes just weeks before the band’s highly anticipated Live 25’ reunion tour.
A Tribute to the Gallagher Brothers
The video premiered on June 19 during a Channel 4 broadcast. The three-minute film blends archival Oasis footage with modern visuals. It features the band’s 1994 hit “Live Forever” and includes classic moments from Knebworth and Heaton Park.
Liam appears in a beige coach jacket and bucket hat. Noel wears a blue Adidas Originals track top. Both items are part of the new Live 25’ collection available now.
Adidas x Oasis: Celebrating 30 Years of Legacy
Adidas shared, “Original Forever is more than a campaign. It’s a moment, a movement, and a tribute to music, fashion and British identity.”
The Live 25’ collection includes:
- Firebird tracksuits
- Raglan-sleeve jerseys
- Coach jackets
- Bucket hats
These designs reimagine classic Adidas looks with a modern edge. The gear will be available at Adidas stores, oasisnet.com, adidas.co.uk, and tour venues.
Liam and Noel Filmed Together in London
Filming for the ad took place in a London pub this spring. Locals in Newington Green reportedly complained about noise during the April 24 shoot. Rumors of a surprise show circulated, but Liam clarified on X (Twitter) that no live music was played.
The next day, Noel told TalkSport: “He’s great. I was with him yesterday. He can’t wait – none of us can wait.”
Oasis Pop-Up Stores Launch Across the UK
To celebrate the collaboration, Oasis will launch pop-up stores starting June 20 in Manchester. Other cities include London, Cardiff, Edinburgh, Dublin, and Birmingham. Fans can buy the collection early and access exclusive merchandise.
This campaign not only promotes fashion but also marks the brothers’ long-awaited public reunion.
Source: NME
Photo: Getty