Co-op recruits young Noel and Liam Gallagher for Christmas campaign.
Co-op‘s Christmas ad celebrates community with a band of brothers performing Oasis. The spot, created by Lucky Generals, features real-life brothers Austin and Rocco busking outside their local Co-op. They sing Round Are Way, decline any payment, and head home.
The ad ends with Co-op urging consumers to support their community. Launching tomorrow, the campaign includes 100-, 60-, and 30-second versions and a social media strategy. Billy Boyd Cape, with Academy, directed the video, while Carat managed media.
Ali Jones, customer director at Co-op, said: “It’s been a tough year, and our ad aims to bring a smile and maybe a tear. I love how it simply shows special moments created by family, community, and generosity—values Co-op represents every day.”
Co-op recruits young Noel and Liam Gallagher for Christmas campaign.
Last month, Co-op launched the ad “All the people giving double“, celebrating hope in a difficult year. The campaign promoted the Co-op Membership program, which donates 2p for every £1 spent on own-brand products to local initiatives.
Danny Hunt, creative director at Lucky Generals, said: “Co-op has always supported local communities. The brothers have nothing but a guitar, a Santa hat, and pure confidence. By singing this song, they remind people that the sun still shines, birds still sing, and everyone can make a difference.”
Billy Boyd Cape added: “We’ve seen communities come together through small acts of kindness, and we wanted to celebrate that. Our approach focused on humanity and simplicity, avoiding flashy ads. When we found the two young leads, we knew their smiles would light up the whole country.”
Round Are Way was released in 1995 as a B-side to Wonderwall. Last year, Co-op‘s Christmas ad, Not-so-silent night, featured the BTM Brass Band performing Fairytale of New York in a nurse’s living room. In July, Co-op launched a campaign highlighting food insecurity in the UK during the pandemic.
Source: Capaign Live
Photo: Getty